Glossary
The words behind the work, explained without jargon.
Domain
The address people use to reach a website.
Hosting
The service that makes website files available online.
Landing page
A focused page built around one offer or action.
Site architecture
The organization of pages, navigation and internal links.
Indexing
The process by which a search engine adds an eligible page to its index; requesting indexing does not guarantee inclusion.
SEO
Ongoing work to improve a site’s usefulness and visibility in organic search. Results are not guaranteed.
GEO
An evolving term for making useful, well-structured information easier for AI-assisted discovery systems to interpret.
Canonical URL
A signal that identifies the preferred version of a page among similar URLs.
Sitemap
An XML file listing URLs you want search engines to discover.
Robots.txt
A file with crawling instructions; it does not by itself guarantee a page stays out of search results.
Structured data
Machine-readable markup describing a page’s content; rich results are not guaranteed.
Core Web Vitals
User-experience metrics for loading, responsiveness and visual stability.
Backlink
A link from another website; relevance and editorial merit matter more than a raw link count.
Accessibility
Practices that make content usable by people with different abilities and devices.
Hreflang
Markup that helps search engines understand alternate language versions.
Open Graph
Metadata that can inform how a page is displayed when shared.
HTML
The markup language that structures a web page.
CSS
The style language used for layouts, typography and responsive presentation.
JavaScript
A programming language for interactions and behavior in the browser.
Responsive design
An interface that adjusts to phones, tablets and larger screens.
Frontend
The part of a website visitors see and interact with.
Backend
Server-side systems that process requests and manage data.
Static website
Pages served as prepared files; forms can still connect to separate services.
CMS
A content management system used to edit and publish website content.
DNS
The system that directs a domain name to the right service.
HTTPS
Encrypted communication between a browser and a website.
Redirect
A response that sends visitors and crawlers from one URL to another.
Metadata
Information such as a page title and description, often used in search and sharing.
Alt text
A text alternative describing a meaningful image.
Internal link
A link between pages on the same website that helps people navigate.
Search Console
Tools from search engines to inspect discovery and indexing.
GEO / AI discovery
An emerging practice focused on clear, useful information for AI-assisted discovery; it cannot guarantee citations.
Schema markup
A standardized vocabulary for structured data when it matches page content.
LCP
A Core Web Vitals metric for when the main visible content loads.
INP
A Core Web Vitals metric for responsiveness to user interactions.
CLS
A Core Web Vitals metric for unexpected layout movement.
Conversion
A meaningful action, such as an inquiry, call or booking.
Call to action
A clear invitation to take the next step.
Wireframe
A simple plan for page content and layout before visual polish.
Accessibility audit
A review of barriers in navigation, content and interaction.